Benetton’s flagship store at The Dubai Mall re-opened on February 17 with the brand’s newest retail concept, ‘On Canvas.’ The new layout presents an evolution of the Benetton store, conceived as an encounter between its history and modernity, between quality and customer care – which is central to an authentic design – between technology and emotional experience.
‘On Canvas’ is derived from the traditional concept of a loom. It serves as a light, simple but solid and almost invisible structure, around which seasons, collections, colours and materials are created. Symbolising tradition and craftsmanship, and also emblematic of innovation, the ‘loom’ enables all kinds of transformation within the store. Materials, canvases and spaces alter and change, creating infinite solutions that are tangible metaphors for a constantly evolving brand.
Conveniently located on Level 1 of The Dubai Mall, Benetton’s redesigned space boasts the most modernized store architecture. The store, spread across 400 square metres, offers an enhanced shopping experience with an extended open floor environment, as well as exciting visuals, expressive fixtures, and stylish props.
United Colors of Benetton celebrates the new store with the launch of the brand’s Spring Summer 2016 collection, a range influenced by lifestyle sensibility, rich color palettes, and juxtaposition of patterns and textures. The collection features designs for Women, Men, Kids and toddlers and caters to a wholesome family experience.
Here’s leaving you with pictures from the event and some of my favorite picks from their Spring-Summer 2016 Collection. Do pay them a visit!