Chocolates, candies and creamy cakes – Mr HD and I at Slice of Dubai are both born with an incurable sweet tooth. We look forward to our desserts before the starters are served, and our evening tea HAS to be accompanied by some sugary treats! If you’re a fan of the gooey cousin of the chocolate cake [read brownies], you’re going to love what we discovered in a little bake-shop nestled in a quaint corner of Jumeirah Plaza last evening.
Brownie Blues is the region’s first bake-shop dedicated solely to brownies with 10 different delicious varieties – each so good that you’ll wonder which ones to take home. Here’s a sneak-peek.
Each soft, moist and chewy brownie holds a distinct taste of chocolate, along with that of its prime ingredients, be it coffee, peanut butter or dates. And that’s not the only good thing about Brownie Blues. The store caters to your busy lifestyle and even lets you order your weekly brownie fix online! Fed up of gifting chocolates? You can present your loved ones with their favorite brownies with customized messages and hand-written notes. Or, you can surprise them by having the stash delivered to their doorstep!
Slice of Dubai had the opportunity to chat with the talented Arva Abbas – Founder of Brownie Blues last evening, over a plate full of brownies. Here’s a Take 3 with her:Arva Abbas, founder of Brownie Blues
Mrs HD: Tell us how it all began?
Arva Abbas: It all began when I learnt the art of baking from a dear friend, and began to send freshly made brownies to my children at school and for their friends. Word began to spread, and I was soon receiving requests to bake brownies professionally. I ran the business from home for a long while before realizing a niche in the market for a place exclusively for Brownies. That began the journey of Brownie Blues for me and I haven’t looked back since. We started our bake shop on the 43rd UAE National Day and distributed over 250 brownies for free!
Mrs HD: What is The Unique Selling Point of your store?
Arva Abbas: The fact that you can not only just drop by to buy brownies, but also can order them online. We are positioning our brownies as a great option for gifting, and also make our packaging as personalized as possible.
Mrs HD: What are your plans for the future?
Arva Abbas: Did you know that the brownie batter is more versatile than it looks? In the future, I plan to innovate with different types of brownies, and add new shapes and flavors to the palette along with opening up new branches across UAE.
Verdict : By the end of our hour-long tete a tete, we were done trying all 10 types of brownies and though a difficult choice, Slice of Dubai picks three brownies that you simply should not miss at Brownie Blues.Fererro Rocher Brownie – Soft chocolate brownie, infused with hazelnuts, nutella and our favorite candy of all time – a recipe for drool, isn’t it? The Oreo Brownie – The creamy classic cookie- infused in the gooey chocolate brownie, that’s one way of spelling heaven! The Rocky Road Brownie – Chocolate, marshmallows and crunchy walnuts, what’s not to love?
Overall Rating: 8/10
Final words: As promised by Arva, we can’t wait to see the different innovations and shapes that she brings about with her yummy brownies. In the meanwhile, a wider variety wouldn’t do us harm and we’re hoping for flavors like Dark Chocolate, Chocolate chips, Strawberry, Banana and Bounty style brownies with a hint of coconut.
Remember, if you are not used to consuming much sugar, you might find the brownies a bit too sweet. All in all, a great place to satiate your sweet cravings on a lazy weekend. And for personalized gifts – these guys make it as personal as you like!
Additional information and links:
Address: Shop 13A, Ground Floor, Jumeirah Plaza, Jumeirah 1, Dubai